Client: Tourism Industry Association of PEI

Total Market Readiness Program

TMR is a business improvement program that offers individual tourism operators the ability to increase their standards of excellence and be more responsive to emerging tourism trends. Dunne managed the project that involved one-on-one mentoring and mystery shopping for 55 island businesses. A total of 49 businesses completed the program in the fall of 2008 and the quality and competitiveness of tourism businesses on Prince Edward Island will be raised as a result of their efforts and this program.